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Help More Families Find Your Long-Term Care Services - For Free.

Claim your free LTC News Care Directory listing and put your business in front of families searching for care. Control your information, showcase your services, add photos and service areas, and see how people interact with your listing.
No trial period, No credit card, No catch.

Reach Families When They Are Looking for Care

LTC News helps adults, families and caregivers understand long-term care, caregiving, aging, retirement planning and the cost of care. The LTC News Care Directory gives families a direct way to find care providers and services in their area.

LTC News - Where America Goes to Learn About Long-Term Care

LTC News is an independent national resource connecting consumers, families, caregivers and professionals with trusted information and practical solutions for aging, caregiving, long-term care, health, retirement planning and Long-Term Care Insurance.

Our audience includes adults planning ahead for the financial and emotional consequences of aging, adult children helping aging parents, caregivers and families actively searching for care, products and services.

What makes LTC News different is that we go beyond publishing content. Consumers come to LTC News to learn, plan and take action. Through the LTC News Care Directory, advertising, sponsored and educational content, product and service visibility, and other marketing opportunities, businesses can build awareness with an audience already seeking information and solutions related to aging and long-term care.

Families use LTC News to understand long-term care and find care options. Make sure they can find accurate, compelling information about your business. Claiming and managing your Care Directory listing costs nothing.

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Is the LTC News Care Directory for My Business?

If your organization provides long-term care, senior care, senior living or related services, your business may already have a listing waiting to be claimed.

The LTC News Care Directory currently focuses on listings that offer the following care types:

Nursing Homes

Home Healthcare

Rehabilitation Centers

Retirement Communities

Assisted Living

Hospice Care

Adult Day Care

Group Homes

Memory Care

Home Services

Make sure your business listing is saying the right things.

The LTC News Care Directory helps families find long-term care providers they can trust.
Claim your free listing to control your information, showcase your services, and connect with more families in your area.

See How Families Are Finding and Engaging With You

Your dashboard shows how your listing is performing so you can better understand when families are viewing your business and what they do next.

  • Observe your listing health
  • View data in 30, 60 and 90 day windows
  • See how many clicks your listing card received
  • Track which links on your listing page are being clicked
  • Monitor how many views your card and listing get

Put Your Best Information in Front of Families

Keep important information about your business accurate, complete and up to date.

  • Business name
  • Description of facility or services
  • Preferred contact number
  • Website
  • Street address
  • Hours of operation
  • Review visibility

Show Families What They Can Expect

Photos and videos help families understand your business, services and care environment before they contact you.

  • Upload images of your facility or services
  • Choose the best photo for your cover image
  • Automatic image moderation

Show Families the Services You Provide and Communities You Serve

Represent what you do, and where you do it.

  • List the specific care services you offer
  • Choose which cities and regions you serve
  • Update and remove services as needed
  • Missing a service? Let us know and we can create it

Manage One Location - or Hundreds

Whether you operate one care location or a multi-state organization, the LTC News Business Portal makes it easier to keep your listings accurate. Corporate teams can oversee multiple locations while giving local managers access to the listings they manage.

  • Invite team members to manage listings
  • Have multiple locations? Contact us about bulk importing your listings.
  • Restrict access to only the manager of the specific listing
Edit Listing View

Claim Your Listing in About Five Minutes

Creating your account, finding your business and requesting verification takes only a few minutes. We then mail a verification code to your business address to protect your listing from unauthorized changes.

1
Create your account

Create an account and then invite managers to join you.

2
Find your listing

Search by business name. If your business provides long-term care services, chances are it's already in the LTC News Care Directory. If not, reach out to Support to have it added. We can also import multiple listings if you manage more than one.

3
Confirm and verify

We'll mail a 6-digit verification code to your business address. This confirms you're the real owner - not someone else. Allow 5–7 business days for delivery. Make sure to verify that your address is correct before sending the mailer. Wrong address? - Let us know and we will correct it.

4
Take control

Enter your code, and your listing is claimed and editable. Edit your information, upload photos, add services - make it yours.

Already Claimed? Get More Visibility With a Sponsored Listing.

Every provider can claim and manage its LTC News Care Directory listing at no cost. Providers that want additional visibility can sponsor their listing.

Sponsored listings receive enhanced placement when families search for care in your area and remove competitor advertising from your listing page.

Starting at $100 per month per listing. No long-term contract. Cancel anytime.

Learn How Sponsorships Work →

Sponsored listing card